An Internet merchant account (IMA) is a kind of account which enables the businesses to accept the customer’s debit and credit card payments online directly. Merchant accounts are opened with banks or financial institutions that enable you to accept online payments and help in building strong customer base. The payment gateway in fact, transfers the billing details to the IMA provider. But there are many banks which do not facilitate this facility. The lucrative feature of online sales makes the IMA very essential for any business which operates online. Customers place their orders online by means of a shopping cart and are directed to the easy and convenient payment system where they select and finalize the purchase in the shopping cart.
Setting up an IMA account:
When businesses apply for merchant accounts, they are required to supply the bank with size of average order and average monthly amount which they expect to be running through their account. One should make a conservative estimate. They may be asked to keep a certain amount of percentage in their account to cover up the fraud. If you wish to round-up in order to impress the banker, you will end up paying more in the fixed capital. Hence, you must intimate him whatever you expect to be processing in the initial months of the trade. If by the 6th month, you have surpassed that amount, the banker shall discuss about augmenting your reserves, however you have your account and you have a thriving business.
What is required for setting IMA account?
€ An order form on the site which should be SSL encrypted
€ ISP, WPP or a Hosting company
€ Credential from any organization like VeriSign
€ Payment processing software
Various costs while setting IMA:
Acknowledging the cost of merchant provider might be tricky; however an IMA will have these kinds of costs:
€ Termination fees
€ Up front application fees
€ Discount fees
€ On-going fixed fees
€ Fixed transaction fees and
€ Miscellaneous fees
Credit card processing now through these accounts:
Merchants can also use these accounts to make the virtual credit card payment processing terminal and process the transactions for their customers. The details of the customer transactions are entered by the merchant into the virtual terminal. Merchants, who utilize the shopping carts generally use them in conjunction with systems of payment gateways and many times process the transactions through the virtual terminal if required.
Most of the merchant service providers present the cost details on their sites. The businesses must be capable of offering the customers, the ease of credit card payments comfortably and securely. If your business requires Internet merchant account, be sure that you receive the excellent assistance and support for the need of transaction processing. These accounts should be dependable and secure while processing the transactions of purchase and sales over the internet.